Company values are the set of fundamental beliefs and guiding principles that help people function together as a team and work toward a...

“Your personal core values define who you are, and a company's core values ultimately define the company's character and brand." - Tony Hsieh We have previously written about the importance of company values . Briefly, having a core set of company values makes it easier for a company to make decisions , quickly communicate principles to clients and customers, and hire like-minded talent . For startups, company values often help them differentiate themselves from their compet

Many startups believe that core values are too corporate and that crafting them early on isn’t as important as the day-to-day operations...

As a consulting firm, we frequently facilitate strategic planning workshops. Company values are one of the key outputs of the sessions....